Amazon.com Amazon.com. Spend less. Smile more.

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Amazon.com Overview

Amazon.com is one of the largest online shopping websites in the world. Its website is structured in a way that appeals to the modern consumer. From the moment you land on the website, you can quickly get an idea of what the website is all about. The tagline, “Spend less. Smile more.” communicates the brand’s value proposition in a simplistic way. The website’s header includes links to different categories of products, such as electronics, fashion, toys, and groceries.

The navigation bar is straightforward and offers clear and concise links to various product categories. The drop-down menu under each category assists users in finding specific items. The search bar, visible and accessible throughout the site, helps users quickly find products by typing their names or keywords.

The homepage features a carousel that displays some of the latest deals, offers, and new products. This encourages users to explore and browse the website further. Below the carousel, Amazon displays different categories of products, such as top picks, trending products, and customer favorites. Amazon’s recommendation engine suggests products based on the user’s previous search history and past purchases.

The website is family-friendly, and users can set up parental controls to restrict the type of content accessible to children. Amazon goes to great lengths to protect its users' privacy and data security. It uses an SSL certificate to secure user data and ensure transactions take place on a secure platform.

The website scores high in SEO, Accessibility, and Best Practices. However, Performance scores could be improved. Depending on the user’s internet connection and device, the website can take longer than expected to load. Although this doesn't significantly impact the user experience, fast load times are vital to creating a seamless user experience.

In conclusion, Amazon's website structure is intuitive and designed to accommodate users' needs. The website is accessible worldwide, offers fast delivery times, and provides its users with peace of mind when it comes to transactional security. The well-structured website and web application allow users to easily navigate through the vast product range, purchase items, and get recommendations based on their search history, all while adhering to strict privacy and security standards.

Amazon.com Rank Summary

Global Rank

Average Load Time

2.11sec

Links In Count

699,640

Website Value

$1.00 B

Audience Geography. Where are amazon.com visitors located?

Country	Visitors
United States US	60%
China CN	6.2%
India IN	4.1%
Canada CA	1.5%
Mexico MX	1.3%
Pakistan PK	1.3%
Brazil BR	1.2%
United Kingdom GB	1.2%
Germany DE	1.2%
Other	22%

Country	Pageviews
United States US	66.6%
China CN	7.2%
India IN	4.1%
Japan JP	1.3%
Pakistan PK	1.3%
Hong Kong HK	1.3%
Canada CA	1.2%
Mexico MX	0.9%
Germany DE	0.6%
Other	15.7%

Country	Rank
United States US	3
Pakistan PK	7
Hong Kong HK	8
Colombia CO	10
Nigeria NG	11
Canada CA	12
Saudi Arabia SA	14
Egypt EG	15
Venezuela VE	15
India IN	15
Mexico MX	16
Australia AU	21

Where do visitors go on amazon.com?

Subdomain	Pageviews
amazon.com	74.88%
aws.amazon.com	6.59%
sellercentral.amazon.com	6.12%
smile.amazon.com	3.78%
advertising.amazon.com	1.78%
gaming.amazon.com	0.86%
aka.amazon.com	0.58%
kdp.amazon.com	0.44%
phonetool.amazon.com	0.38%
other	4.6%

Subdomain	Pageviews per User
paste.amazon.com	66
aka.amazon.com	22.7
sellercentral.amazon.com	11.2
code.amazon.com	11
smile.amazon.com	9.88
aws.amazon.com	9.36
advertising.amazon.com	8.74
vendorcentral.amazon.com	8.4
amazon.com	7.96
sellercentral-japan.amazon.com	7.7
other	3.28

Subdomain	Reach
amazon.com	84.22%
aws.amazon.com	6.3%
sellercentral.amazon.com	4.88%
gaming.amazon.com	3.89%
smile.amazon.com	3.42%
advertising.amazon.com	1.82%
affiliate-program.amazon.com	1.24%
midway-auth.amazon.com	1.08%
kdp.amazon.com	1.05%
kdpreports.amazon.com	0.85%
other	4.7%

How popular is amazon.com?

Period	Global Rank	Global Rank Delta
past 3 months	9	0
past month	7	-2
past week	8	1
yesterday	7	-3

Days	Pageviews Rank	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	6	8234	6.23%	8.63	3.7%
30	6	9019	8.96%	8.95	4.4%
7	6	9781	1.2%	9.17	-3.27%
1	6	9060	-8.653%	8.28	-0.838%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	14	2	35280	2.4%
30	14	0	36190	4.3%
7	13	1	39600	4.6%
1	12	-1	35600	-7.84%

Amazon.com Website Safety

Overview

Last Updated: 05/15/2024

Overall result - amazon.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 12/10/2023

amazon.com is safe.

Norton ConnectSafe evaluates amazon.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/17/2019

amazon.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 12/10/2023

amazon.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 12/10/2023

amazon.com is safe.

McAfee assesses amazon.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze amazon.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 04/26/2023

amazon.com child safety is very good.

The WOT calculates reputation of the amazon.com. This reputation system receives ratings from users and information from third-party sources, assesses the amazon.com for safety features and confirms, whether amazon.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.peg.a2z.com
Issuer Organization	DigiCert Inc
Issuer	DigiCert Global CA G2
Algorithm	RSA-SHA256
Valid form	07/15/2023
Expiration	03/22/2024
Signed	Certificate is not self signed
Additional Domains	amazon.co.uk uedata.amazon.co.uk www.amazon.co.uk origin-www.amazon.co.uk .peg.a2z.com amazon.com amzn.com uedata.amazon.com us.amazon.com www.amazon.com www.amzn.com corporate.amazon.com buybox.amazon.com iphone.amazon.com yp.amazon.com home.amazon.com origin-www.amazon.com origin2-www.amazon.com buckeye-retail-website.amazon.com huddles.amazon.com amazon.de www.amazon.de origin-www.amazon.de amazon.co.jp amazon.jp www.amazon.jp www.amazon.co.jp origin-www.amazon.co.jp .aa.peg.a2z.com .ab.peg.a2z.com .ac.peg.a2z.com origin-www.amazon.com.au www.amazon.com.au *.bz.peg.a2z.com amazon.com.au origin2-www.amazon.co.jp edgeflow.aero.4d5ad1d2b-frontier.amazon.co.jp edgeflow.aero.04f01a85e-frontier.amazon.com.au edgeflow.aero.47cf2c8c9-frontier.amazon.com edgeflow.aero.abe2c2f23-frontier.amazon.de edgeflow.aero.bfbdc3ca1-frontier.amazon.co.uk edgeflow-dp.aero.4d5ad1d2b-frontier.amazon.co.jp edgeflow-dp.aero.04f01a85e-frontier.amazon.com.au edgeflow-dp.aero.47cf2c8c9-frontier.amazon.com

Amazon.com Rank History

Alexa Rank shows how popular amazon.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If amazon.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to amazon.com and pageviews on amazon.com over the past 3 months.

Amazon.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 12/25/2023

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Amazon.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: AMAZON.COM
Registry Domain ID: 281209_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-05-16T19:03:14Z
Creation Date: 1994-11-01T05:00:00Z
Registry Expiry Date: 2024-10-31T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Server: NS1.AMZNDNS.CO.UK
Name Server: NS1.AMZNDNS.COM
Name Server: NS1.AMZNDNS.NET
Name Server: NS1.AMZNDNS.ORG
Name Server: NS2.AMZNDNS.CO.UK
Name Server: NS2.AMZNDNS.COM
Name Server: NS2.AMZNDNS.NET
Name Server: NS2.AMZNDNS.ORG
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2023-12-10T12:53:30Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
amazon.com	54.239.28.85	900
amazon.com	52.94.236.248	900
amazon.com	205.251.242.103	900

Host	MX Record	Priority	TTL
amazon.com	amazon-smtp.amazon.com	5	900

Host	NS Record	TTL
amazon.com	ns1.amzndns.co.uk	7200
amazon.com	ns1.amzndns.com	7200
amazon.com	ns1.amzndns.net	7200
amazon.com	ns1.amzndns.org	7200
amazon.com	ns2.amzndns.co.uk	7200
amazon.com	ns2.amzndns.com	7200
amazon.com	ns2.amzndns.net	7200
amazon.com	ns2.amzndns.org	7200

Host	TXT Record	TTL
amazon.com	apple-domain-verification=4wbNaeWvAH0pU1yi	900
amazon.com	apple-domain-verification=dVkKZnu17XS0EN2X	900
amazon.com	MS=4B600B22799EB2CAC0D8FF0A3A3CAECA5EE2BF3A	900
amazon.com	canva-site-verification=Hksh9WEUPWP13_SEU1mPMA	900
amazon.com	facebook-domain-verification=d9u57u52gylohx845ogo1axzpywpmq	900
amazon.com	pendo-domain-verification=ecbe1a51-954d-4202-ab86-d15e04b96769	900
amazon.com	google-site-verification=14WGW2MdNMxchG8PlinF7LgqqE0OwwHqOq0HKhb7rDQ	900
amazon.com	google-site-verification=D0RwRb_QApkpApKTFaFlRwbm_yrkey0uokKw0wQUIdk	900
amazon.com	pardot326621=b26a7b44d7c73d119ef9dfd1a24d93c77d583ac50ba4ecedd899a9134734403b	900
amazon.com	v=spf1 include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com -all	900
amazon.com	stripe-verification=a27edc0da55836ea6bb7eac592bf2ca8e246eb652608d54493119df7df005afc	900
amazon.com	stripe-verification=a5c01aa4d732f4b93154d67983d77982ef1a2db73fecfd4bcd64e224d3ab4075	900
amazon.com	sending_domain229492=341509a116ea4311fcb2e489303bf09a139b10ce9b90e5029d2677055cb4dc89	900
amazon.com	sending_domain229492=7cde83fbc5246557c64d9d9ba79f0d11f7ba9eb6127f60451a9aa6f8dead4381	900
amazon.com	sending_domain608861=81b0d52095dae60d604e7cbea5e58e1d842f7d950d6673a43feae339b664ca31	900
amazon.com	sending_domain608861=d33a88e8540c33a1217138cf8a25879734bd35673bb7cfbd639f95c550b33ec4	900
amazon.com	sending_domain949422=99a7b44052aefc4dec2abf56189160824664d2fdac00ca962f4455be62b51d56	900
amazon.com	spf2.0/pra include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com -all	900
amazon.com	sending_domain1003771=199bc63a54ace5d8d5c5d08286af86d7049b4afacb5ef7decd6b22cf9e8d5efb	900
amazon.com	sending_domain1003771=f1303d8ee3b86e39db2703b11feb83e1e8b712a9ffc64c3d56505192e5b3bf4f	900
amazon.com	sending_domain1014172=003846595520e80ec84e8cc47c07e3a71afb855fc743bb92cdec93f88c7a4029	900
amazon.com	cisco-ci-domain-verification=1b256bd11daa486ba2fa405d2d5de70f75feb6757dd8993ca8de685a7dfea1df	900
amazon.com	atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUWrqqqgdaQVbDvoGpRaIwj/tgPH	900
amazon.com	wrike-verification=MzI3NzM2ODo2NDk5MjE4NjQ2MWJmOTEwMGMxM2MzNzJmNWJlY2U5ZDU4MmVlNzQ2NWU4MTY5OWJjMjlmYjQ4Mjc5M2JiMzky	900

dns-external-master.amazon.com
TTL: 900
Email address: root.amazon.com
Serial: 2010180815
Refresh: 180
Retry: 60
Expire: 3024000
Minimum: 60

Amazon.com HTML Check

HTML Validation Tool

Warnings

The “type” attribute is unnecessary for JavaScript resources.

Attribute with the local name “xmlns:og” is not serializable as XML 1.0.

The document is not mappable to XML 1.0 due to two consecutive hyphens in a comment.

The document is not mappable to XML 1.0 due to a trailing hyphen in a comment.

The “type” attribute for the “style” element is not needed and should be omitted.

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

The “list” role is unnecessary for element “ol”.

The “listitem” role is unnecessary for element “li”.

The “list” role is unnecessary for element “ul”.

The first occurrence of ID “J4mfxT_5-wWcxBh9W-P1dw” was here.

A table row was 1 columns wide, which is less than the column count established by the first row (13).

Errors

Bad value “x-dns-prefetch-control” for attribute “http-equiv” on element “meta”.

Bad value for attribute “href” on element “link”: Illegal character in path segment: “|” is not allowed.

CSS: “min-width”: Too many values or values are not recognized.

A document must not include both a “meta” element with an “http-equiv” attribute whose value is “content-type”, and a “meta” element with a “charset” attribute.

Attribute “value” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “content”, “property”.

Attribute “xmlns:og” not allowed here.

Bad value “a-state” for attribute “type” on element “script”: Subtype missing.

Saw “<!--” within a comment. Probable cause: Nested comment (not allowed).

Stray end tag “style”.

Bogus comment.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Attribute “mark” not allowed on element “script” at this point.

Element “style” not allowed as child of element “noscript” in this context. (Suppressing further errors from this subtree.)

CSS: “filter”: Parse Error.

Attribute “cel_widget_id” not allowed on element “div” at this point.

Element “div” not allowed as child of element “a” in this context. (Suppressing further errors from this subtree.)

No space between attributes.

Bad value “600px” for attribute “height” on element “img”: Expected a digit but saw “p” instead.

Bad value “1500px” for attribute “width” on element “img”: Expected a digit but saw “p” instead.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Stray end tag “hr”.

CSS: “border-radius”: Unknown dimension.

CSS: “background”: The first argument to the “linear-gradient” function should be “to top”, not “top”.

Bad value “400px” for attribute “height” on element “img”: Expected a digit but saw “p” instead.

Bad value “400px” for attribute “width” on element “img”: Expected a digit but saw “p” instead.

Bad value “200px” for attribute “height” on element “img”: Expected a digit but saw “p” instead.

Bad value “200px” for attribute “width” on element “img”: Expected a digit but saw “p” instead.

Duplicate ID “J4mfxT_5-wWcxBh9W-P1dw”.

Bad value “/gcx/Off-to-College/gfhz/events/ref= OTC20qc1?categoryId=off-to-college” for attribute “href” on element “a”: Illegal character in path segment: space is not allowed.

Element “img” is missing required attribute “src”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

The “cellspacing” attribute on the “table” element is obsolete. Use CSS instead.

Amazon.com Lighthouse Performance

Mobile Statistics

Performance 59%

Accessibility 94%

Best Practices 80%

Progressive Web App 42%

Desktop Statistics

Progressive Web App 18%

Seo 75%

Amazon.com Desktop Performance

Last tested: 12/11/2019

Desktop Speed

72%

Optimize images

Leverage browser caching

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Desktop Resource Breakdown

Total Resources	244
Number of Hosts	16
Static Resources	216
JavaScript Resources	12
CSS Resources	4

Amazon.com Mobile Insights

Last tested: 12/11/2019

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

42%

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Prioritize visible content

Leverage browser caching

Mobile Resource Breakdown

Total Resources	239
Number of Hosts	44
Static Resources	139
JavaScript Resources	21
CSS Resources	7

Amazon.com Common Typos

www.amazon.com
www.amazon.net
www.amazon.org
www.amazon.info
www.amazon.biz
www.amazon.us
www.amazon.mobi
www.mazon.com
www.amazon.com
www.qmazon.com
www.aqmazon.com
www.qamazon.com
www.wmazon.com
www.awmazon.com
www.wamazon.com
www.smazon.com
www.asmazon.com
www.samazon.com
www.zmazon.com
www.azmazon.com
www.zamazon.com
www.aazon.com
www.anazon.com
www.amnazon.com
www.anmazon.com
www.ajazon.com
www.amjazon.com
www.ajmazon.com
www.akazon.com
www.amkazon.com
www.akmazon.com
www.amzon.com
www.amqzon.com
www.amaqzon.com
www.amqazon.com
www.amwzon.com
www.amawzon.com
www.amwazon.com
www.amszon.com
www.amaszon.com
www.amsazon.com
www.amzzon.com
www.amazzon.com
www.amzazon.com
www.amaon.com
www.amaxon.com
www.amazxon.com
www.amaxzon.com
www.amason.com
www.amazson.com
www.amaaon.com
www.amazaon.com
www.amaazon.com
www.amazn.com
www.amazin.com
www.amazoin.com
www.amazion.com
www.amazkn.com
www.amazokn.com
www.amazkon.com
www.amazln.com
www.amazoln.com
www.amazlon.com
www.amazpn.com
www.amazopn.com
www.amazpon.com
www.amazo.com
www.amazob.com
www.amazonb.com
www.amazobn.com
www.amazoh.com
www.amazonh.com
www.amazohn.com
www.amazoj.com
www.amazonj.com
www.amazojn.com
www.amazom.com
www.amazonm.com
www.amazomn.com
www.amazon.con

Amazon.com Amazon.com. Spend less. Smile more.

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection o...

Amazon.com Overview

Amazon.com Rank Summary

Amazon.com Website Safety

Amazon.com Rank History

Amazon.com Hosting Information

Amazon.com Domain Registration and Settings

Amazon.com HTML Check

Amazon.com Lighthouse Performance

Amazon.com Desktop Performance

Amazon.com Mobile Insights

Amazon.com Similar Audits

Amazon.com Common Typos